Job Title: Marketing & Communications Manager (county title: Public Relations & Outreach Specialist)
Location: Orange County Regional History Center
Full/Part-Time: Full-Time (On-site)
Application Deadline: December 15 or until the position is filled
TO APPLY: Please visit www.ocfl.net. Click on the employee tab, then career opportunities, and then external applicants. Search for job ID 30598 and click on the link. You will then be directed to apply for this specific job posting.
The Orange County Regional History Center is seeking a highly qualified individual to fill the position of Marketing & Communications Manager. The History Center is a national multi-award winning, AAM accredited, and Smithsonian affiliated institution centered around its mission to serve as the gateway for community engagement, education, and inspiration by preserving and sharing Central Florida’s continually unfolding story.
This role provides oversight, coordination, and collaborative direction in communication strategy and essential marketing tasks as they pertain to exhibitions, education, special events, membership, fundraising, and other institutional needs. Responsible for internal and external communications and public relations.
Reports to: Executive Director
- Work with internal departments to organize and oversee communications strategy, comprehensive marketing and content calendars coinciding with exhibitions, programs, fundraising campaigns, and events
- Oversee development of high-quality creative content for History Center communication pieces including e-newsletters, brochures, flyers, social media, website, and all other communications
- With senior leadership, plan annual marketing buys and budget, as well as seeking opportunities throughout the year
- Develop and maintain production schedule in collaboration with the creative team and other departments in order to drive projects and meet deadlines
- Work to grow social media audiences through engaging, mission-focused content, active participation within community, and targeted paid promotions
- Evaluate marketing campaign performance through utilization of digital analytics combined with audience reporting in order to measure effectiveness of media strategies
- Coordinate and manage relationships with outside vendors/agencies/contractors, including scheduling, budgeting, procurement, and billing
- Oversee website and blog updates; monitor and manage Google Adwords and Analytics
- Build ongoing public interest and support for the History Center though community outreach, partnerships, and collaborations
- Coordinate all media requests, publish and distribute media releases and maintain updated media list working with agencies/County Communications/Executive Director
- Review all communications for legal and grant compliance
- Schedule photography and documentation of spaces, exhibitions, events, and other needs
- Oversee quarterly Reflections magazine deadlines, printing, and mailing
- Demonstrate knowledge and good judgment in matters of policy, procedure, communication, and confidentiality
- Prepare and participate in special events and museum presentations
- Train and supervise marketing interns or volunteers
- Maintain all physical and digital files and databases related to marketing functions
- Other duties as assigned
Bachelor’s degree from an accredited institution in marketing, communications, journalism, or related field, and four years of experience in marketing to include one year of media relations, or equivalent combined education and work history, preferably in a museum setting.
- Effective and exceptional written and verbal communication skills with both internal teams and external stakeholders and donors, as well as in public speaking.
- Graduation from an accredited college or university with a master’s degree in marketing, communications, journalism, or related field.
- Proficient in Microsoft Office including PowerPoint, Adobe Acrobat Pro, Word, and have a basic understanding of computer graphics and video editing software; operate video and still photographic equipment.
- Energetic, personable, courteous, and professional when engaging visitors and the community.
- Have a high attention to detail that requires minimal oversight and correction.
- Bilingual in Spanish (ability to read, write, and translate)
The Orange County online application, in addition to a cover letter and resume, must be completed for a candidate to be considered. Complete work history, including internships and volunteer positions must be included in the online application or it will be deemed incomplete and may not pass screening. Please include a cover letter and resume as a single PDF document during submission.
The above description and qualifications are not all-inclusive and represent a majority of the key responsibilities of this position. Other duties may be assigned as required to fulfill the directives of the strategic plan or the museum. Work environment is a combination of office setting with some driving between the office to the museum and off-site storage; must be able to lift up to 25 pounds.
*Final candidates must successfully pass a background screening and fingerprinting, must be able to live and work in the United States, and will be required to pass a drug test. Interview and relocation expenses are not offered.
Hours Per Week: 40 hours, exempt
Schedule: Generally, 8 a.m. – 5 p.m., Monday – Friday, evenings and weekends may be required for events and programming.
Primary Work Location: Orange County Regional History Center, 65 E. Central Blvd., Orlando, FL 32801.
Salary: $29.45 – $38.00
*Potential salary exceeding the minimum is evaluated by Human Resources and the Department Director